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Put The Power Of Automation To Market Your Dealership
Imagine having your customers getting your monthly Branding Message with Reminders that they are coming up to a time they need service, that they want and need.
95% Open Rate in the 1st Hour
All of this On Auto-Pilot!
Our Customized Done-For-You program allows you to Market and Remind your customers with our Rewards and Loyalty Program
The discussion around the Automotive industry is the importance of Text Messaging with your customers. This Communication is preferred by your customers and there are all kinds of add ons to your DMS and other services that want to hipe Texting. Promoting text messaging as a communication tool only. Leaving your dealership short on what it could be doing.
Most other Text programs are just a text communication program that is going to charge $600 to $1000 for you to communicate with your customers from the service adviser. This is the basic part of our program in Text Messaging.
With Auto Txt your Service Advisers can communicate scripted messages about the vehicle direct to the customer from any PC or SmartPhone and tracking the message and content, nothing stored on the service advisors personal phone, it's cloud based. We build your marketing list from the service adviser's communications and have your customers opt-in to your future Branding and Promotions campaign.
Now Think Text Marketing 3.0 where we build your text templates and incorporate your service schedules and brand marketing effort to drive repeat business from current customers. Sending message to the customers, from your dealership, timed promotions based on their new or used car purchase or their latest service. We also allow your customers to share your digital coupons with their friends by text, (good referral marketing) and have them share your digital coupons virally on their Facebook or Twitter accounts. Driving Conquest marketing efforts because the customer is saying what a great job your service department has done for us that here is a discount for my friend to use too.
Text Messaging from Service Advisers to Service Customers
- Template of Vehicle Finished and Ready for Pick-up and Thank You
- Template of Important that Customer Call Service Adviser about Vehicle needing additional work
- Template for Offering rewards for offering them a discount on next service
Consumers Spend $2500.00 in the 90 days after the purchase of their new or used vehicle, customizing or personalizing it with accessories, according to NADA
Is your dealership getting your share since they bought the vehicle from you?
Rewards that enhance your services and get customers back to your fixed op program is vital right after they have purchased a vehicle from you. With a great B-Back tool in physical or digital form can get your service advisers introduced to the customer and have the customer feel that you have their best interest in mind. You are their expert on their new car and here is the time to show it and build that long term relationship with your service department.
Coupon Reminders sent via Text Message relevant to their vehicle mileage that they are coming up on their 5k, 10k, 15k (annual service) 20K, 25K, 30K (bi Annual service) and so on. We digitize your coupon book and promote those based on mileage estimates to coupons that are specific for their vehicle and sit in their Mobile Wallet on the customers phone.
Set it and Forget it. If your Dealership is anything like the ones we know, your staff doesn't like change and if it requires more effort it will probably not be utilized.
So we thought it best to do it all for you. Build the program, make it as easy as having you ask your customers if they would like to be apart of your loyalty and rewards program. Then we build templates for Service Advisers to send out when a customer's vehicles have been inspected and fixed or inspected & they need to talk with them for approval. All these help you build your Mobile List of Customer Mobile Numbers for you to market to in the next few months and grow it Fast. Google says "95% of All Search will be on a Mobile device by the end of 2015." This is the year of Mobile Connections.
SMS or Text marketing has rules governed by the FCC. Those Rules include that mobile customers must "Double Opt-In" to any marketing program via text. We are completely aware and compliant with these rules. Also your customers can respond to any of your messages and text STOP and they will Automatically drop from the list until they double opt-in again. If They need assistance they can Text HELP and we can assist at time. Those instructins come out on our first message to customers.
As your list grows and your marketing is reaching your current customers and their friends, you start with timed messages relevant to the season. The target of messages is to reach every customer with a branding and service message one time a month. We find by only sending 1 time a month your customers don't opt-out and stay involved with your brand.
Other services built in to our AutoTxtQpon program is Social Sharing of your fixed op coupons direct to your dealerships Facebook Fan Page for your fans, plus Twitter posting and reposting to their friends.
Vehicle Listing to put a text to direct them to the specific URL for that vehicle. Sales Manager's phone is notified when the text to that url happens, building a lead list by vehicle or a follow-up campaign on Monday
Track Everything from Coupons Redeemed, Messages Sent, Opt-Ins & Opt-Outs, Individual Views of Coupons and More
Many of the Manufacturers are demanding your dealership get a text program and some have their own program that they want you to pay to communicate with your customers. If the manufacturer owns your local list, by FCC rules they are the only ones that can send out messages.
With our program you own the list, You then protect your "Blue Sky Value" of your dealership. You own the list and can market to them as you wish, when days are slow in fixed ops offer a discount for today and have the coupon expire tomorrow
PS- We are not only the Text Communications Program for your Service advisers but We are the Marketing team to assist you in moving some of the direct mail and othe print advertising into a trackable form of marketing bringing you the ROI you want on Branding and Promotions with our personalized program for Mobile Customers